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    McNeese State University
   
 
  Aug 23, 2017
 
 
    
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2017-2018 Academic Catalog
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MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)


LCCN: CMKT 3003, Principles of Marketing (Upper Level)

Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.

Prerequisites: ENGL 102 (C or higher), [MATH 130 (C or higher), MATH 231, or STAT 231], and Junior standing.

Lec. 3 Cr. 3



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