Mar 28, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [Archived Catalog]

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MKTG 400 - Business to Business Marketing (Lec. 3, Cr. 3)


Marketing of goods and services to commercial enterprises in both the public and private sector. Marketing problems and strategies which result when dealing with organizations rather than individuals.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3 Cr. 3



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