Apr 19, 2024  
2016-2017 Academic Catalog 
    
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2016-2017 Academic Catalog [Archived Catalog]

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MKTG 620 - Marketing Management (Lec. 3, Cr. 3)

Concise evaluation of marketing concepts as a tool of management, with application of research techniques to problem solving.

Prerequisites: MKTG 605 (C or higher) and permission of MBA Director.

Lec. 3 Cr. 3


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