Dec 26, 2024  
2024-2025 Academic Catalog 
    
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2024-2025 Academic Catalog
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MCOM 462 - Public Relations Media Campaign Strategy

Description
Coordination of the factors comprising campaigns, including detailed analysis, budgeting, and execution of media plans. Preparation and presentation of a public relations campaign plan. Includes public speaking component.

Note(s)
No duplicate credit for MCOM 462 and SPCH 452.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MCOM 338 and MCOM 371.

Cr 3
Lec 3


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