For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

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McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

May 02, 2024

2008-2009 Academic Catalog

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2008-2009 Academic Catalog [Archived Catalog]

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MKTG 320 - Marketing Principles

Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.

Prerequisites: ENGL 102 and 6 hours of MATH 113 and above. Junior standing.

Lec. 3Cr. 3

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