For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

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McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

Jan 02, 2025

2008-2009 Academic Catalog

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2008-2009 Academic Catalog [Archived Catalog]

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MKTG 400 - Industrial Marketing

Marketing of goods and services to commercial enterprises in both the public and private sector. Marketing problems and strategies which result when dealing with organizations rather than individuals.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3Cr. 3

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