For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

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McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

Jan 02, 2025

2008-2009 Academic Catalog

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2008-2009 Academic Catalog [Archived Catalog]

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MKTG 461 - Marketing Research

Application of research techniques to marketing problems for business decisions. Research design and questionnaire construction; sampling, field work, tabulation, case analyses, and analysis and interpretation of data are emphasized.

Prerequisites: BADM 218, BADM 275, and MKTG 320. Junior standing.

Lec. 3Cr. 3

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