May 02, 2024  
2008-2009 Academic Catalog 
    
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2008-2009 Academic Catalog [Archived Catalog]

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MKTG 480 - Marketing Management and Strategy

In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.

Prerequisite: Six hours of marketing and BADM 218. Junior standing.

Lec. 3Cr. 3


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