For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

Overview

Our Mission

History & Tradition

Leadership

Facts & Statistics

Accreditation

Visit McNeese

Admissions

International Students

McNeese Online

Financial Aid & Scholarships

Freshman Advising

Visit McNeese

Dual Enrollment

Academics

Overview

Undergraduate Programs

Colleges & Departments

Academic Schedule

Class Search

Student Life

Overview

Activities & Organizations

Internships & Employment

Student Publications

Rodeo Team

We Change Lives

Request Info

Visit Campus

Apply Here

#GeauxPokes

About

News
History
Quick Facts
Our Mission
Annual Security Reports

Future Students

Admissions
International
Estimated Costs
Financial Aid
Scholarships

Academics

Undergraduate Programs
Graduate Programs
Academic Catalog
Colleges
Online Programs
Academic Schedule
Class Search

Student Life

Athletics
Bookstore
Student Central
Campus Life
Organizations & Engagement

Explore

Campus Maps
Research & Impact
Banners Series
Gainful Employment
Campus Crime Stats

About
Future Students
Academics
Student Life
Explore

McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

Jan 02, 2025

2008-2009 Academic Catalog

Select a Catalog

Global Search Catalog Search
Choose Search Location

Search Keyword Field

Whole Word/Phrase
Advanced Search

Catalog Navigation

Catalog Home

Calendar

Inventory of Degree Programs

Curricula Offerings

General Information

Lether E. Frazar Memorial Library

Fees and Expenses

Academic Regulations

General Education Requirements

Division of Special Services

Student Life

The McNeese State University Foundation

Continuing Education

The H.C. Drew Endowment for Economic Development

Administration

Faculty

Colleges

Colleges & Departments

Departments

Programs

Courses

My Portfolio

HELP

2008-2009 Academic Catalog [Archived Catalog]

Print-Friendly Page (opens a new window)

Facebook this Page (opens a new window)

Tweet this Page (opens a new window)

Add to Portfolio (opens a new window)

MKTG 620 - Marketing Management

Concise evaluation of marketing concepts as a tool of management, with application of research techniques to problem solving.

Prerequisite: MBA 610; MKTG 605 or its equivalents; and/or permission of MBA Director.

Lec. 3Cr. 3

Facebook this Page (opens a new window)

Tweet this Page (opens a new window)

Add to Portfolio (opens a new window)