Jan 02, 2025  
2008-2009 Academic Catalog 
    
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2008-2009 Academic Catalog [Archived Catalog]

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MKTG 630 - Marketing Research

Application of research methods and quantitative analysis to marketing problems. Topics include research design, data collection, quantitative analysis, and interpreting research findings.

Prerequisites: MBA 610; BADM 615; at least 15 semester hours of MBA foundation courses or their equivalents, including MKTG 605; and/or permission of MBA Director.

Lec. 3Cr. 3


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