Jan 02, 2025  
2008-2009 Academic Catalog 
    
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2008-2009 Academic Catalog [Archived Catalog]

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MCOM 462 - Public Relations Media Campaign Strategy

Coordination of the factors comprising campaigns, including detailed analysis, budgeting, and execution of media plans. Preparation and presentation of a public relations campaign plan. Includes public speaking component.

Notes
No duplicate credit for MCOM 462 and SPCH 452.

Prerequisite: MCOM 371 or permission of department head.

Lec. 3Cr. 3


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