Jun 02, 2020  
2016-2017 Academic Catalog 
2016-2017 Academic Catalog [Archived Catalog]

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MKTG 400 - Business to Business Marketing (Lec. 3, Cr. 3)

Marketing of goods and services to commercial enterprises in both the public and private sector. Marketing problems and strategies which result when dealing with organizations rather than individuals.

Prerequisites: BADM 218, MKTG 320, and Junior standing.

Lec. 3 Cr. 3

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