Jun 02, 2020  
2016-2017 Academic Catalog 
    
2016-2017 Academic Catalog [Archived Catalog]

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MKTG 444 - Integrated Marketing Communications (Lec. 3, Cr. 3)


Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisites: BADM 218, MKTG 320, and Junior standing.

Lec. 3 Cr. 3



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