Apr 25, 2024  
2016-2017 Academic Catalog 
    
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2016-2017 Academic Catalog [Archived Catalog]

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MKTG 385 - E-Marketing (Lec. 3, Cr. 3)

Study of development and implementation of electronic commerce strategies; emphasis on the internet as a marketing delivery system; marketing through electronic media; social networks, blogs, branding online advertising.

Prerequisites: MKTG 320 and Junior standing.

Lec. 3 Cr. 3


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