May 17, 2022  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [Archived Catalog]

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MCOM 261 - Introduction to Public Relations (Lec. 3, Cr. 3)


Principles and processes of public relations including history and development, research methods, programming, and evaluation. Special publics, public relations law, and media relations.

Notes
No duplicate credit for MCOM 261 and SPCH 251.

Prerequisite: ENGL 101-102 or permission of department head.

Lec. 3 Cr. 3



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