MCOM 462 - Public Relations Media Campaign Strategy (Lec. 3, Cr. 3)

Coordination of the factors comprising campaigns, including detailed analysis, budgeting, and execution of media plans. Preparation and presentation of a public relations campaign plan. Includes public speaking component.

Notes
No duplicate credit for MCOM 462 and SPCH 452.

Prerequisites: MCOM 338 and MCOM 371.

Lec. 3 Cr. 3

WE CAP