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Mar 21, 2023
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MCOM 462 - Public Relations Media Campaign Strategy (Lec. 3, Cr. 3) Coordination of the factors comprising campaigns, including detailed analysis, budgeting, and execution of media plans. Preparation and presentation of a public relations campaign plan. Includes public speaking component.
Notes No duplicate credit for MCOM 462 and SPCH 452.
Prerequisites: MCOM 338 and MCOM 371.
Lec. 3 Cr. 3
WE CAP
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