LCCN: CMKT 3003, Principles of Marketing (Upper Level)
Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.
Prerequisites: ENGL 102 (C or higher), [MATH 130 (C or higher), MATH 231, or STAT 231], and Junior standing.
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