Jul 26, 2025  
2017-2018 Academic Catalog 
    
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2017-2018 Academic Catalog [Archived Catalog] Add to Portfolio (opens a new window)

MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)

LCCN: CMKT 3003, Principles of Marketing (Upper Level)

Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.

Prerequisites: ENGL 102 (C or higher), [MATH 130 (C or higher), MATH 231, or STAT 231], and Junior standing.

Lec. 3 Cr. 3


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