MKTG 351 - Retail Management (Lec. 3, Cr. 3)

LCCN: CMKT 3103, Retail Management

Store organization, operation, and management problems connected with retail buying and selling; advertising; wholesale merchants and their methods of operation; mercantile credit policies and collection procedures.

Prerequisites: MKTG 320 and Junior standing.

Lec. 3 Cr. 3