Dec 21, 2024  
2017-2018 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  2017-2018 Academic Calendar
  Admission to the University
  Academic Regulations
  Graduate School Regulations
  Student Rights and Responsibilities
  Inventory of Degree and Certificate Programs
  Degree Programs Listed by College
  Course Descriptions
  General Education Core Curriculum
  Louisiana Common Course Numbers (LCCN)
  Colleges and Departments
  Honors College
  Fees and Expenses
  Financial Aid
  Scholarships
  Academic and Campus Resources
  Campus and Student Life
  University Police
  Administration
  Faculty
  My Portfolio
HELP
2017-2018 Academic Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)

Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisites: BADM 218, MKTG 320, and Junior standing.

Lec. 3 Cr. 3

WE


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)