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Feb 05, 2023
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MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3) Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.
Prerequisites: BADM 218, MKTG 320, and Junior standing.
Lec. 3 Cr. 3
WE
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