MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)

Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisites: BADM 218, MKTG 320, and Junior standing.

Lec. 3 Cr. 3

WE