|
Jan 29, 2023
|
|
|
|
MKTG 461 - Marketing Research (Lec. 3, Cr. 3) Application of research techniques to marketing problems for business decisions. Research design and questionnaire construction; sampling, field work, tabulation, case analyses, and analysis and interpretation of data are emphasized.
Prerequisites: BADM 218, BADM 275, MKTG 320, and Junior standing.
Lec. 3 Cr. 3
Add to Portfolio (opens a new window)
|
|