MKTG 461 - Marketing Research (Lec. 3, Cr. 3)

Application of research techniques to marketing problems for business decisions. Research design and questionnaire construction; sampling, field work, tabulation, case analyses, and analysis and interpretation of data are emphasized.

Prerequisites: BADM 218, BADM 275, MKTG 320, and Junior standing.

Lec. 3 Cr. 3