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Jan 29, 2023
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MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3) In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.
Prerequisites: BADM 218, 6 credit hours of MKTG, and Junior standing.
Lec. 3 Cr. 3
WE SL
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