MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3)

In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.

Prerequisites: BADM 218, 6 credit hours of MKTG, and Junior standing.

Lec. 3 Cr. 3

WE SL