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Jan 29, 2023
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MKTG 605 - Marketing Concepts (Lec. 3, Cr. 3) Major principles of marketing are addressed, including strategic planning, environmental factors, ethics, buyer behavior (consumer & business-to-business), the components of the marketing mix (goods/services, pricing, supply chain/distribution, and integrated communications). Current issues affecting all aspects of marketing are also addressed.
Prerequisite: Permission of MBA Director.
Lec. 3 Cr. 3
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