Apr 21, 2024  
2017-2018 Academic Catalog 
2017-2018 Academic Catalog [Archived Catalog]

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MKTG 605 - Marketing Concepts (Lec. 3, Cr. 3)

Major principles of marketing are addressed, including strategic planning, environmental factors, ethics, buyer behavior (consumer & business-to-business), the components of the marketing mix (goods/services, pricing, supply chain/distribution, and integrated communications). Current issues affecting all aspects of marketing are also addressed.

Prerequisite: Permission of MBA Director.

Lec. 3 Cr. 3

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