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May 17, 2022
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MKTG 635 - International Marketing (Lec. 3, Cr. 3)
Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.
Prerequisites: MKTG 605 (C or higher) and permission of MBA Director.
Lec. 3 Cr. 3
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