Feb 05, 2023  
2017-2018 Academic Catalog 
2017-2018 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing (Lec. 3, Cr. 3)

Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.

Prerequisites: MKTG 605 (C or higher) and permission of MBA Director.

Lec. 3 Cr. 3

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