Feb 06, 2023  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [Archived Catalog]

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MKTG 445 - International Marketing

Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing. 

Prerequisite(s): MKTG 320.

Cr 3
Lec 3

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