May 29, 2024  
2021-2022 Academic Catalog 
2021-2022 Academic Catalog [Archived Catalog]

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MKTG 320 - Marketing Principles

LCCN CMKT 3003, Principles of Marketing (Upper Level)

Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.

Prerequisite(s): ENGL 102 (with a grade of C or better), (MATH 130 [with a grade of C or better], MATH 231, or STAT 231), and Junior standing.

Cr 3
Lec 3

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