Mar 29, 2024  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Archived Catalog]

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MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)


Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3 Cr. 3



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