Mar 29, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [Archived Catalog]

Add to Portfolio (opens a new window)

MKTG 375 - Consumer Behavior


Description
Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): BADM 218, MKTG 320, and Junior standing.

Cr 3
Lec 3



Add to Portfolio (opens a new window)