Mar 28, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [Archived Catalog]

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MKTG 480 - Marketing Management and Strategy


Description
In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): BADM 218, 6 credit hours of MKTG, and Junior standing.

Cr 3
Lec 3



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