Apr 25, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing

Description
Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.

Note(s)
For business administration majors only.

Cr 3
Lec 3


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