Jan 28, 2023  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog
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COMM 385 - Introduction to Strategic Communication

Description
Provides an overview of tools and concepts which are currently used in the promotion of products and services to consumers. Focuses on the integration of advertising, marketing, and other strategic brand communication as a means of engaging audiences. Also examines the increasingly complex demographic and the globalization of the marketplace and the impact it has on the ever-changing field of brand communication. 

Note(s)
No duplicate credit for COMM 385 and SPCH 385.

Cr 3
Lec 3


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