Apr 19, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [Archived Catalog]

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MKTG 401 - Social Media Marketing

Description
Social media marketing is a dynamic sub-discipline with an evolving influence upon modern business practices. This course acknowledges such via the study of social strategies for businesses and brands alike. Topics include content creation and distribution/promotion, platform-specific considerations, segmentation, and buyer personas within social. The roles and responsibilities of social media marketing managers are studied and simulated.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320 and junior standing.

Cr 3
Lec 3


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