Apr 18, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [Archived Catalog]

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MKTG 390 - Marketing Analytics

Description
Key concepts of marketing analytics and hands-on experience of real-world projects. The lecture topics will cover data technologies, web data analytics, A/B testing, segmentation, artificial intelligence, data visualization, and more. Students in this course will be also exposed to multiple marketing analytics simulation assignments. They will learn how to transform and integrate large datasets, implement A/B testing, run cluster analysis, and allocate budget to different marketing campaigns.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320 and junior standing.

Cr 3
Lec 3


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