Nov 24, 2024  
2014-2015 Academic Catalog 
    
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2014-2015 Academic Catalog [Archived Catalog]

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MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3)

In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.

Prerequisite: Six hours of marketing and BADM 218. Junior standing.

Lec. 3 Cr. 3

Writing Enriched Course WE

Service Learning Course SL


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