2015-2016 Academic Catalog [Archived Catalog]
Department of Management, Marketing, and Business Administration
Department Head: Dr. Lonnie D. Phelps
Faculty: Adrian*, Chen*, Rader*, Stevens*, Totten*, Turpin* (*denotes graduate faculty)
The Bachelor of Science degree programs in Management, Marketing, and General Business Administration are designed to prepare graduates to meet the challenges of a fast-changing and increasingly global business environment. Graduates will be prepared to contribute to their organizations and society, to grow personally and professionally, and to pursue further graduate work. The departmental mission’s primary emphases are quality teaching, scholarly productivity, and service to the business and academic community.
The Department of Management, Marketing, and Business Administration offers curricula leading to the following degrees:
The department also offers a minor in Entrepreneurship .
Each curriculum provides for a general understanding of our economic system and business environment while providing a sound foundation in the common body of business knowledge.
The General Business Administration curriculum requires advanced coursework in accounting, economics, finance, management, and marketing. It provides a broad background for students interested in administrative positions with business firms, large and small, and with government agencies.
The Management curriculum is designed to provide the student with the knowledge needed to function as a manager in a business or not-for-profit organization. Students are exposed to managerial principles and theories, and are challenged to develop the skills necessary to integrate managerial theory and practice. In addition to a traditional face-to-face offering, the Management program is available completely online.
The curriculum in Marketing introduces the student to basic problems and practices in marketing. This program is designed to offer a broad understanding of marketing concepts, giving the student a strong background to meet the demands of a career in marketing.
Degree candidates for the degree of Bachelor of Science in General Business Administration, Bachelor of Science in Management, and Bachelor of Science in Marketing must fulfill the College of Business requirements and complete the prescribed curricula with a minimum grade of “C” in all major courses.