Marketing

Freshman Fall - 15 hours

• Natural Sciences General Education Elective  - 3 hours

• ENGL 101 - English Composition I (Lec. 3, Cr. 3)
• MATH 113 - College Algebra (Lec. 2, Lab. 2, Cr. 3)
• ORIN 101 - Freshman Orientation (Cr. 0)
• PSYC 101 - Introduction to Psychology (Lec. 3, Cr. 3)

• 
  Choose one of the following:

• HIST 201 - American History to 1877 (Lec. 3, Cr. 3)
• HIST 202 - American History since 1877 (Lec. 3, Cr. 3)

Freshman Spring - 15 hours

• Natural Sciences General Education Electives  - 6 hours (Must choose one life science and one physical science)

• BADM 120 - Topics in Contemporary Business (Lec. 3, Cr. 3)
• ENGL 102 - English Composition II (Lec. 3, Cr. 3)
• MATH 130 - Finite Mathematics (Lec. 3, Cr. 3)

Sophomore Fall - 15 hours

• ACCT 208 - Accounting Principles (Lec. 3, Cr. 3)
• BADM 201 - Legal Environment of Business (Lec. 3, Cr. 3)
• BADM 218 - Issues in Global Business (Lec. 3, Cr. 3)
• ECON 203 - Microeconomics (Lec. 3, Cr. 3)
• MATH 231 - Elementary Probability and Statistical Inference (Lec. 3, Cr. 3)

Sophomore Spring - 15 hours

• ACCT 241 - Managerial Accounting (Lec. 3, Cr. 3)
• BADM 275 - Analytical Tools for Business Decisions (Lec. 3, Cr. 3)
• COMM 201 - Fundamentals of Public Speaking (Lec. 3, Cr. 3)
• ECON 204 - Macroeconomics (Lec. 3, Cr. 3)
• OSBC 207 - Microsoft Excel for Business (Lec. 3, Cr. 3)

Junior Fall - 15 hours

• Fine Arts General Education Elective  - 3 hours

• CSCI 321 - Information Systems Analysis (Lec. 3, Cr. 3)
• MGMT 300 - Management Concepts and Practices (Lec. 3, Cr. 3)
• MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)

• 
  Choose one of the following:

• ENGL 203 - Introduction to Literature I (Lec. 3, Cr. 3)
• ENGL 204 - Introduction to Literature II (Lec. 3, Cr. 3)
• ENGL 221 - Classical Mythology (Lec. 3, Cr. 3)

Junior Spring - 15 hours

• MKTG Elective (300/400 Level) - 3 hours
• Social/Behavioral Sciences General Education Elective  - 3 hours (Except ECON 201)

• FIN 310 - Principles of Business Finance (Lec. 3, Cr. 3)
• MGMT 370 - Operations Management and Quantitative Methods (Lec. 3, Cr. 3)
• MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)

Senior Fall - 15 hours

• Approved Business Electives (300/400 Level) - 6 hours*
• Approved Non-Business Elective - 3 hours
• MKTG Elective (300/400 Level) - 3 hours

• MKTG 444 - Integrated Marketing Communications (Lec. 3, Cr. 3)

Senior Spring - 15 hours

• Approved Business Elective (300/400 Level) - 3 hours
• MKTG Elective (300/400 Level) - 3 hours

• MGMT 481 - Strategic Management (Lec. 3, Lab. 1, Cr. 3)
• MKTG 461 - Marketing Research (Lec. 3, Cr. 3)
• MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3)

Notes

• Credits from HHP Activity  courses will not be applied toward the degree.
• Students must earn a grade of C or better in ACCT 208, ENGL 101, ENGL 102, and MATH 130, as well as in all MKTG courses and elective courses denoted with an asterisk.

General Notes

• All Baccalaureate degrees must include 40 hours at the 300/400 level.
• All Baccalaureate degrees require at least one course from the life sciences and one course from the physical sciences categories in Area C of the General Education Core Curriculum.
• All Baccalaureate degrees must include 12 hours of Writing Enriched courses in the General Education Core Curriculum and 6 hours in the major.
• All Associate degrees must include 6 hours of Writing Enriched courses in the General Education Core Curriculum and 3 hours in the major.