Marketing (B.S.)

Freshman Year

Total Hours: 31

• Natural Sciences¹ - 9

• BADM 120 - Topics in Contemporary Business
• ENGL 101 - English Composition I
• ENGL 102 - English Composition II
• FFND 101 - Freshman Foundations

•  

• HIST 201 - American History to 1877

• or

• HIST 202 - American History since 1877

•  

• MATH 113 - College Algebra
• MATH 130 - Finite Mathematics
• ORIN 101 - Freshman Orientation
• PSYC 101 - Introduction to Psychology

Sophomore Year

Total Hours: 33

• Humanities Elective - 3

• ACCT 208 - Accounting Principles
• ACCT 241 - Managerial Accounting
• BADM 201 - Legal Environment
• BADM 218 - Issues in Global Business
• BADM 275 - Analytical Tools for Business Decisions
• COMM 201 - Fundamentals of Public Speaking
• CSCI 241 - Introduction to Software Packages I
• ECON 203 - Principles of Microeconomics
• ECON 204 - Principles of Macroeconomics
• MAAP 200 - Midpoint Assessment of Academic Progress Examination
• MATH 231 - Elementary Probability and Statistical Inference

Junior Year

Total Hours: 27

• Art Elective² - 3
• 300+ Marketing Elective - 3
• Social Science Elective - 3

• CSCI 321 - Information Systems Analysis
• FIN 310 - Principles of Finance
• MGMT 300 - Management Concepts and Practices
• MGMT 370 - Operations Management and Quantitative Methods
• MKTG 320 - Marketing Principles
• MKTG 375 - Consumer Behavior

Senior Year

Total Hours: 30

• 300+ Business Electives - 9
• 300+ Marketing Electives - 6
• Non-business Elective - 3
  (Any course other than HHP or H&HP activity courses.)

• MGMT 481 - Business Policy
• MKTG 444 - Promotion Strategy
• MKTG 461 - Marketing Research
• MKTG 480 - Marketing Management and Strategy

Notes

¹Three (3) hours must be selected from the approved Writing Enriched courses- see General Education Requirements  section.
²Course must be selected from section #9 of the General Education Requirements  section.

Entrepreneurship Concentration

• A Bachelor of Science in Marketing with a concentration in Entrepreneurship requires the following changes in the Marketing curriculum above:

Total Hours for Degree: 121