For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

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McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

May 21, 2024

2009-2010 Academic Catalog

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2009-2010 Academic Catalog [Archived Catalog]

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MKTG 375 - Consumer Behavior

Consumer and his/her relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3Cr. 3

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