May 21, 2024  
2009-2010 Academic Catalog 
    
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2009-2010 Academic Catalog [Archived Catalog]

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MKTG 605 - Marketing Concepts

Major marketing concepts and problems emphasizing market segmentation, product differentiation, and marketing strategy are addressed. The issues that directly impact the creation and distribution of goods and services, as well as, relevant areas of production operations management are reviewed. Also an analysis of marketing structures including dynamic, legal, political, social, and ethical environments that impact marketing are discussed.

Prerequisites: MBA. 600; Acceptance in a graduate degree program; and/or permission of MBA Director.

Lec. 3Cr. 3


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