May 21, 2024  
2009-2010 Academic Catalog 
    
2009-2010 Academic Catalog [Archived Catalog]

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MKTG 620 - Marketing Management


Concise evaluation of marketing concepts as a tool of management, with application of research techniques to problem solving.

Prerequisite: MBA 610; MKTG 605 or its equivalents; and/or permission of MBA Director.

Lec. 3Cr. 3



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