For over 75 years, McNeese State University has been trusted and respected as an institution of innovation and academic excellence. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South

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McNeese State University | 4205 Ryan St, Lake Charles, LA 70605 | 800-622-3352

McNeese State University

May 21, 2024

2009-2010 Academic Catalog

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2009-2010 Academic Catalog [Archived Catalog]

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MKTG 630 - Marketing Research

Application of research methods and quantitative analysis to marketing problems. Topics include research design, data collection, quantitative analysis, and interpreting research findings.

Prerequisites: MBA 610; BADM 615; at least 15 semester hours of MBA foundation courses or their equivalents, including MKTG 605; and/or permission of MBA Director.

Lec. 3Cr. 3

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