Apr 20, 2024  
2019-2020 Academic Catalog 
    
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2019-2020 Academic Catalog [Archived Catalog]

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MCOM 462 - Public Relations Media Campaign Strategy (Lec. 3, Cr. 3)

Description
Coordination of the factors comprising campaigns, including detailed analysis, budgeting, and execution of media plans. Preparation and presentation of a public relations campaign plan. Includes public speaking component.

Notes
No duplicate credit for MCOM 462 and SPCH 452.

Prerequisites / Corequisites
Prerequisite(s): MCOM 338 and MCOM 371.

Lec. 3 Cr. 3


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