Dec 13, 2025  
2019-2020 Academic Catalog 
    
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2019-2020 Academic Catalog [Archived Catalog]

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MKTG 444 - Integrated Marketing Communications (Lec. 3, Cr. 3)

Description
Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisites / Corequisites
Prerequisite(s): BADM 218, MKTG 320, and Junior standing.

Lec. 3 Cr. 3


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