Apr 18, 2024  
2019-2020 Academic Catalog 
    
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2019-2020 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing (Lec. 3, Cr. 3)

Description
Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.

Prerequisites / Corequisites
Prerequisite(s): Permission of MBA director.

Lec. 3 Cr. 3


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