Apr 25, 2024  
2019-2020 Academic Catalog 
    
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2019-2020 Academic Catalog [Archived Catalog]

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MKTG 445 - International Marketing (Lec. 3, Cr. 3)

Description
Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing. 

Prerequisites / Corequisites
Prerequisite(s): MKTG 320.

Lec. 3 Cr. 3


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