Mar 28, 2024  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing


Description
Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): Permission of MBA director.

Cr 3
Lec 3



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