Sep 07, 2024  
2021-2022 Academic Catalog 
    
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2021-2022 Academic Catalog [Archived Catalog]

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MKTG 385 - Digital Marketing

Description
Study of development and implementation of electronic commerce strategies; emphasis on the internet as a marketing delivery system; marketing through electronic media; social networks, blogs, branding online advertising.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320 and Junior standing.

Cr 3
Lec 3


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