Mar 19, 2024  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [Archived Catalog]

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COMM 385 - Introduction to Strategic Communication


Description
Provides an overview of tools and concepts which are currently used in the promotion of products and services to consumers. Focuses on the integration of advertising, marketing, and other strategic brand communication as a means of engaging audiences. Also examines the increasingly complex demographic and the globalization of the marketplace and the impact it has on the ever-changing field of brand communication. 

Note(s)
No duplicate credit for COMM 385 and SPCH 385.

Cr 3
Lec 3



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