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Jan 31, 2023
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MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)
LCCN: CMKT 3003, Principles of Marketing (Upper Level)
Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.
Prerequisites: ENGL 102 with a minimum grade of “C”, and MATH 130 with a minimum grade of “C”, or MATH 231 or STAT 231. Junior standing.
Lec. 3 Cr. 3
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