Apr 18, 2024  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [Archived Catalog]

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MCOM 371 - Public Relations Case Studies

Description
A case study approach to the practice of public relations in various organizational settings. Students examine current events, as well as case studies of decision-making outcomes, with specific focus on the roles of public relations, planning crisis communication, culture, laws, and ethical considerations.

Note(s)
No duplicate credit for MCOM 371 and SPCH 351.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MCOM 131, MCOM 210, MCOM 231, and MCOM 261.

Cr 3
Lec 3


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