MKTG 351 - Retail Management

LCCN CMKT 3103, Retail Management

Description
Store organization, operation, and management problems connected with retail buying and selling; advertising; wholesale merchants and their methods of operation; mercantile credit policies and collection procedures.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320 and Junior standing.

Cr 3
Lec 3